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What is Alex

ALEX is a brand with extensive experience in the care of wood and laminated floors.

It offers a wide range of products to clean, take care and protect delicate floors.
In the last few years, ALEX has improved, promoting the advantages of caring, protecting and polishing wood and laminate flooring and adapting its formula to meet different needs (wear, shine, frequent use etc.).

Style
Centred
The products used to clean traditional floors must contain substances that respect and protect the natural beauty of the wood.

Why Alex?

Traditional cleaning products contain synthetic substances with an acid pH, this means they damage delicate surfaces. Cleaning and maintaining wood and laminate floors requires special care.

As they are more delicate than traditional floors, the products used to clean them must contain substances that respect and protect the natural beauty of the wood.

ALEX is the perfect solution for this.

Thanks to its exclusive formula with natural ingredients and balanced pH, ALEX offers the ideal care and protection for wood and laminate floors.

Why does Alex love wood?

Thanks to its exclusive and innovative formula with natural ingredients and  balanced pH, ALEX offers the ideal care and protection for wood and laminate floors.

ALEX products are designed specifically to obtain professional results at home and to be easy and practical to use, in order to maintain floors looking as good as new.
But this is not all: ALEX has also developed a new quick-dry technology. Its new wood and laminate floor cleaner, ALEX Straight On, can be applied directly onto the floor, no need for a bucket of water; it dries quickly providing excellent results.